Relationship-based Marketing Services

Your partner for local and international growth, powered by strategic relationships and high-impact partnerships.

At Software Makers, we leverage a trusted network of decision-makers, partners and influencers to open real business opportunities, expand your reach and increase the lifetime value of your customers.

Explore our services

How we accelerate your go‑to‑market

In modern markets, access to the right people is as critical as the quality of your product. We combine relationship marketing, sector expertise and data-driven targeting to connect you with customers, investors and strategic partners that truly move the needle.

Sector-focused marketing plays

Tailored strategies designed for the realities of each industry.

Healthcare & Life Sciences

  • Positioning hospitals and specialty clinics
  • Launching medical devices and health platforms
  • Building international medical tourism funnels

Technology & SaaS

  • Go‑to‑market for B2B platforms and SaaS
  • Product launch events and roadshows
  • Strategic alliances with hyperscalers and resellers

Real Estate & Development

  • Marketing residential and mixed‑use projects
  • Investor roadshows for local & foreign capital
  • Industry events & investment forums

Tourism & Hospitality

  • Campaigns for destinations, hotels and resorts
  • Partnerships with global travel operators
  • Integrated tourism & experience programs

Consumer & Luxury

  • GTM for F&B brands and retail chains
  • Launching fragrances, fashion and lifestyle lines
  • Expanding distribution into GCC and global markets

Energy & Sustainability

  • Positioning clean‑energy and ESG initiatives
  • Connecting with global investors & operators
  • Storytelling around impact and national vision

Our core marketing services

From strategy to execution, we own the full relationship cycle.

Relationship mapping

Identify high‑value decision makers and ecosystem partners across government, enterprise and investor networks.

Campaign orchestration

Design and manage multi‑channel campaigns (events, digital, field marketing) aligned to clear revenue targets.

Partnership development

Convert conversations into structured MoUs, joint ventures, distribution agreements and strategic alliances.

Performance & analytics

Track KPIs in real time, measure ROI by sector and continuously optimise your marketing investments.

Key performance indicators

We measure success with concrete numbers – not vanity metrics.

30+
New qualified relationships per month
45%
Average revenue uplift after 12 months
20+
Markets accessed via our partner network
95%
Client satisfaction across sectors

Selected success stories

Real outcomes from real engagements in the region.

Healthcare network

Helped a private hospital group build international referral channels and increase occupancy by 40% in six months through targeted relationship marketing across the GCC and North Africa.

Real estate developer

Designed investor roadshows and joint events that enabled a mixed‑use project to secure foreign investment and lift sales by 60% in the first quarter.

Technology vendor

Launched a new SaaS platform via strategic alliances, achieving presence in 15 countries and multi‑million SAR pipeline within the first year.

Food & beverage brand

Expanded distribution into 8 new markets and increased revenues by 80% by connecting the brand with regional distributors and retail partners.

Why choose a relationship-first model?

Understand the difference between transactional marketing and what we offer.

Dimension Traditional campaigns Relationship-based marketing
Focus Short‑term impressions and clicks Long‑term revenue and strategic partnerships
Targeting Broad audience, generic messaging Hand‑picked decision makers and influencers
Channels Paid media only Mix of events, networks, alliances and digital campaigns
Measurement Basic metrics (views, traffic) Deals closed, partnerships signed, markets opened
Value creation Single campaign outcomes Compounding value across sectors and geographies

Ready to unlock your next wave of growth?

Let’s design a relationship‑driven marketing plan for your sector and connect you with the partners, investors and customers that matter most.

Talk to our team